Red Dress Gala
October 19, 2018
As the Red Dress Chairman for the Alpha Chapter of Alpha Phi Fraternity, I was responsible for planning the annual Red Dress Gala to benefit the Alpha Phi Foundation, which supports heart health and research. Over a year's time, I managed a $30,000 budget to put together an event for over 400 guests. This included venue, catering, decoration, and entertainment procurement, putting together a silent auction and raffles, and managing the event throughout the night. The event was incredibly successful and raised $25,000 for the Alpha Phi Foundation.
Sephora Collection Events
As a Campus Rep for SEPHORA Collection through Youth Marketing Connection, I have the opportunity to host promotional events and pop-up experiences for Syracuse University students both on and off-campus. I hold four events per semester and each event has received great turnout, reaching over 250 students. The events aim to raise brand awareness for SEPHORA Collection, allow students to get hands-on with the products, and ultimately generate purchases and user-generated content relating to the brand.
