Welcome to the golden age of word-of-mouth marketing. These days, it’s rare to make a purchase without first taking ample time to research a product online, read a plethora of reviews, watch a few YouTube videos and ask friends and family for their opinions. In fact, 92% of all consumers believe recommendations from friends and family over all forms of advertising (Forbes, 2018). Well, I’m here to share some word-of-mouth marketing with you. Recently, you may have noticed tha