PR PLANNING + RESEARCH

UWOMEN PR RESEARCH REPORT + PRESENTATION

In my PR Research class, I worked as the Account Executive for my public relations team, UWomen PR. My team and I worked with a business client from the Syracuse area, Hair Creatique Beauty Bar, to perform research using programs like Qualtrics and Meltwater. 

 

LAMM PUBLIC RELATIONS CAMPAIGN REPORT + PRESENTATION

In my PR Campaigns class, I had the opportunity to work with my team to create a communications campaign for our client, the Onondaga County Department of Emergency Management, by developing strategies, tactics, messages, goals, and evaluative measures.

PR + ADVERTISING CAPSTONE PRESENTATION

For my senior PR capstone, I had the opportunity to partner with Advertising students to create an integrated marketing campaign for our client, Upstate Elevator CBD. Our agency, Slice, won the capstone competition for the best campaign with our campaign: Reclaim Your Upstate. 

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