top of page

Stars, Stripes & Instagram: Social Media’s Impact on the Midterms

Last Tuesday, I, like many other Americans, took to the polls to vote in the Midterm elections. Well, technically, I took to the polls when I sent in my Illinois absentee ballot a few weeks ago, but you get the point. The midterm elections turned out to be monumental; the first Native American congresswomen, the first openly gay governor, the first Muslim women in Congress, the youngest woman ever elected to Congress and the largest turnout of Millennial voters in history are just a few benchmarks. I can’t help but chalk up some of these history-making election results to the impact of social media. While social media’s influence on the previous election was full of fake news and click-bait, I firmly believe that social media had an extremely positive effect on this year’s elections, especially when it came to young voters.

It’s hard to deny that social media had an influence on the midterm elections when a single Instagram post by Taylor Swift resulted in thousands and thousands of millennials registering to vote. It wasn’t just celebrities and politicians voicing their opinions on the election, either. I was pleasantly surprised, and also incredibly proud of my generation when my Instagram, Facebook and Twitter feeds became filled with posts from my peers encouraging each other to do their civic duty and vote. Several of my own posts on Instagram even sparked questions from my friends and peers about how to register to vote and the importance of the midterm elections. In my opinion, this is the right way to use social media: to drive conversation and ignite change.

After the fake news catastrophes of the last election, it was inspiring to see social networks step it up and use their spans of influence for good. Snapchat helped register over 400,000 voters by adding a voter registration button to the homepage of users over 18 that directed them to a nonpartisan voter registration website and also added polling locations to its “Snap Map” feature on election day. Hashtags like Instagram’s #IVoted and Twitter’s #BeAVoter campaign, which gave users access to voter registration information with just one click, gave voting a sense of community and allowed social media users to share their voting experience.

Politicians, much like any organization or entity in today’s day and age, need to incorporate social media into their communications strategy to be successful. During this election cycle, countless politicians connected with voters on social media. According to the New York Times, Facebook was where Republican candidates drove the highest engagement from voters, and Democratic candidates succeeded in driving engagement on Instagram.

As a young voter, I felt like I had a front row seat to this year’s election thanks to social media. I’ve never felt more involved in or more informed about an election. It was inspiring to see the country rally together about voting across every social platform, and I am excited to see what impact the ever-changing nature of social media will have on the 2020 presidential election in our ever-changing country.


Luttrell, Regina. Social Media: How to Engage, Share, and Connect. Rowman & Littlefield, 2019.

26 views3 comments



I really like how you included your personal social media posts encouraging people to vote in your post. I also voted absentee, but I didn't take to social media like you, although I now wish I did because I have friends who did not bother to vote in the midterms. I don't know if my social media posts would've influenced anyone to vote, but it would have at least made them more aware if they weren't already. I agree that social media is entirely changing the political landscape and giving the public direct access to candidates. I really like how Twitter created US election labels for users who were running for US Senate, House of Representatives, or Governor. I…


Hi Madison!

I love this blog post! I'm registered in Delaware, so I had to vote absentee as well. In the last election, I had to jump through a ton of hoops to get my absentee ballot. I had to get my application notarized and take it to an office in Delaware for them to send me a ballot in Syracuse. I wasn't able to go through the process this year, and I was really worried I wouldn't be able to vote. Thanks to an Instagram story, I saw Delaware started online absentee ballot registrations. I got my ballot two days later! I love that you compared social media usage for the midterms to the last election. During 2016, social…


Hi Madison! I was really looking forward to reading your blog post this week! I also voted absentee in this election and in the last. When I turned 18, my dad was so excited because NOW I get a say in our countries political landscape. I am from Ohio so my vote really counts and that is something I am super proud of. In today's social media and influencer landscape, it was an essential aspect of this election. I think the fact that social media had the power to encourage over 400,000 young voters is amazing and empowering. Regardless of who you voted for, I think more diversity in congress will better represent our generation and our demands from the…

bottom of page